Strength Cure Blonde Shampoo


Rich-lather purple shampoo that helps tone and fortify brassy, damaged and lightened hair.

Pureology Strength Cure Blonde Shampoo helps to tone and fortify brassy, damaged and lightened hair with key ingredients Keravis, Astaxanthin, and Purple Orchid toning pigments and a signature aromatherapy blend of Pear, Rose, and Sandalwood.

• Toning formula helps brighten, fight brass and fortify for lightened hair that's stronger and healthier with more vibrant colour
• 100% Vegan Formula
• Aromatherapy blend of Pear, Rose, and Sandalwood

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan. Our patented Antifade Complex® is infused into every formula to help protect color vibrancy and help ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E help fight color-depleting environmental effects while helping to  ensure lasting shine. Our dual-benefit formulas provide help color protection and customized care to address individual hair needs.

Blonde or highlighted hair

Apply a quarter-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.For best results, follow with Strength Cure Blonde Purple Conditioner and Miracle Filler Treatment.

AstaxanthinKeravisPurple Orchid


100% Vegan

Antifade Complex®

No nasties

Concentrated formulas

100% recyclable

95% post-consumer recyclable materials

Multi-sensory experience




Purple Orchid

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