Pure volume® shampoo


Lightweight shampoo that helps enhance volume and restore movement to flat, fine colour-treated hair.

Pureology Pure Volume Shampoo helps enhance volume and restore movement to flat, fine colour-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.

• Body-boosting formula helps infuse hair with airy movement, fullness and extraordinary colour protection
• 100% Vegan Formula
• Aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan. Our patented Antifade Complex® is infused into every formula to help protect color vibrancy and help ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E help fight color-depleting environmental effects while helping to  ensure lasting shine. Our dual-benefit formulas provide help color protection and customized care to address individual hair needs.

Fine, flat hair seeking volume

Apply a quarter-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat.For best results, shampoo with Pure Volume Shampoo, and follow Conditioner with Colour Fanatic Multi-Tasking Leave-In Spray and Style + Protect Instant Levitation Mist.

Soy ProteinEucalyptus Leaf Extract


100% Vegan

Antifade Complex®

No nasties

Concentrated formulas

100% recyclable

95% post-consumer recyclable materials

KEY Ingredients

Soy Protein

Eucalyptus Leaf Extract

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