Creamy, luxurious shampoo that helps to deeply hydrate normal to thick dry, colour-treated hair.

Pureology Hydrate Shampoo helps to deeply hydrate normal to thick dry, color-treated hair with key ingredients Jojoba, Green Tea, and Sage and a signature aromatherapy blend of Lavendar, Bergamot, and Patchouli.

• Thirst-quenching formula helps to provide superior moisture, touchable softness and extraordinary colour protection
•  100% Vegan Formula
• Aromatherapy blend of Lavendar, Bergamot, and Patchouli

Pureology is the #1 Professional Color Care Brand in the US* with formulas that are 100% Vegan. Our patented Antifade Complex® is infused into every formula to help protect color vibrancy and ensure lasting color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight color-depleting environmental effects while helping to ensure lasting shine. Our dual-benefit formulas provide color protection and customized care to address individual hair needs.

Dry Hair

Apply a quater-sized amount to wet hair at the scalp. Lather and work down to the ends. Rinse. For extra cleansing, repeat. Follow with Hydrate Conditioner and Colour Fanatic Multi-Tasking Leave-In Spray for best results.

Green TeaJojobaSage


100% Vegan

Antifade Complex®

No nasties

Concentrated formulas

100% recyclable

Multi-sensory experience

95% post-consumer recyclable materials


Green Tea



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