ETHICAL, SUSTAINABLE, COLOURFUL

OUR COMMITMENT TO SUSTAINABILITY

From the ingredients that go into our formulas, to the raw materials that comprise our packaging, to the effect our products have on the environment during and after use, we are committed to sustainability and reducing our carbon footprint.  

NATURE HAS IT ALL

We led the way in creating products made with purity and good health in mind, and we pioneered the “no nasties” movement with our sulfate free shampoos and 100% vegan formulas. We believe that taking the best nature has to offer is the route to colourful hair and a bright future.

WE WERE VEGAN EVEN BEFORE IT WAS COOL

Our 100% vegan formulas are made with sustainably-sourced natural plant extracts and without animal products or by-products.

PACKAGING MATTERS

Our bottles are made of 50% post-consumer recycled materials and are 100% recyclable. Even our labels are printed with soy ink.

PLUS, A LITTLE GOES A LONG WAY

Since our formulas are so concentrated you only need to use a ten pence piece sized amount! That means 70+ shampoos from one bottle, better value for money, and less water needed in our manufacturing process.