New Pure Volume®

  • Introducing NEW Pure Volume, the latest innovation from Pureology that weightlessly elevates fine colour-treated hair with 24 hours of magnificent volume*. The lightweight formulas with flexible volumizers, fortifying wheat protein, refreshing eucalyptus and the exclusive AntiFade Complex® remove volume-inhibiting build-up, infuse hair with fullness, and protect haircolour.
  • Indulge in our 100% VEGAN**, custom-care formulas that help MAXIMIZE COLOUR RETENTION while offering tailored care for every hair type.***


  • Cleanses and reduces weight with delicate purifiers
  • Elevates hair from root to tip with flexible volumizers
  • Replenishes and reduces breakage with eucalyptus and wheat protein
  • Protects colour vibrancy with the exclusive AntiFade Complex

* With use of Pure Volume Shampoo and Instant Levitation Mist
** No ingredient of animal origin
*** In a consumer shampoo test