Pureology the Pioneer

February 09, 2018

Going back to where it all began…

Pureology was created by a colourist in 2001 in California to provide safe and effective colour care for a woman who’d recently been diagnosed with ovarian cancer. From here, Pureology pioneered the ‘no nasties’ movement and all of our colour care remains 100% vegan and sulfate free. Word quickly spread and our brand became a beauty editor’s favourite, loved by expert colourists and clients alike. 

Pureology x Ovarian Cancer Action Partnership

1 in 52 people in the UK are diagnosed with ovarian cancer at some point in their life time, so early detection is key. We think it’s time to break the silence on this, and by talking about it we are one step closer to winning the fight.

In the spirit of our original commitment to helping those effected by cancer, Pureology are proud to announce their partnership with Ovarian Cancer Action. Our support will help to fund research and raise awareness for this cause.

In order to do so, we have launched a special edition colour care pack, and we will be donating £1 from every charity gift set sold to Ovarian Cancer Action. The charity pack contains a Hydrate shampoo and conditioner, plus a complimentary travel sized Hydrate shampoo and conditioner, and a teal seal pin badge.

We encourage you all to join us and #thinkteal in support of Ovarian Cancer Awareness month this March!